The OPW/iDate Weekly News Summary.
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David Vermeulen - The Inner Circlehttps://www.onlinepersonalswatch.com/ne ... eulen.html
Bumble Is Slowly Backing Off On Its $400M Lawsuit Against Match Group
THE VERGE - Nov 2 - Bumble is looking to drop its $400M countersuit against Match Group. Yesterday, Match filed a notice of non-opposition, essentially saying that it's okay with Bumble dropping its claims so long as the court issues declaratory judgments absolving Match from allegedly stealing Bumble's trade secrets. Match is also hoping the court will issue declaratory judgments validating its patents and Bumble's alleged infringement of them, which are involved in its original lawsuit from March. Both companies seem okay backing away from this case for now, but Match seems to want to get some absolution out of it, especially if it'll benefit the company's lawsuit against Bumble. Match sees Bumble's countersuit as serving only as a publicity stunt to bolster its reputation.
Wake-up Call, eHarmony Sold For A Song
OPW - Oct 30 - ProSiebenSat.1 bought eHarmony for $85 million. A real deal. They'll run on a common platform in the future. eHarmony will do roughly $90m revenues, and $0 profit in 2018. Customer lifetime value for eHarmony is $200, whereas Parship is at $570. More info: https://internetdating.typepad.com/file ... armony.pdf
. Brand recognition for eHarmony stands above Tinder and on par with the likes of Instagram and American Airlines.
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Matrimony.com's September Quarter Profits Decline 30% YOY
TIMES OF INDIA - Nov 1 - Matrimony.com reported revenues of Rs 88.2 crore for the September quarter, posting a 5.4% growth from the same period last year, and a 1.5% fall from the June quarter. The company's net profit for the quarter stood at Rs. 13.4 crore, as against Rs 19.2 crore in the corresponding quarter of 2017, recording a 30% fall. The company attributed the decline in profit to higher marketing spend of almost Rs 5.8 crore incurred this period. "We will continue to invest additionally in marketing and as a result the EBITDA margin will be lower than the earlier period," said Murugavel Janakiraman, MD, Matrimony.com. ~95% of the company's revenue comes from its matchmaking business, while its marriage services.
Why Dating Apps Are Trying To Stop Users Blanking Each Other
THE GUARDIAN - Nov 1 - Bumble and Badoo have announced plans to crack down on ghosting. Bumble has recruited an in-house 'ghosting' expert, Kate Leaver, and Badoo has introduced a series of suggested responses, such as: "Hey, I think you're great, but I don't see us as a match. Take care!" Leaver's role, building on the expertise she developed writing her book The Friendship Cure, is focused on pushing for "a revival of kindness and respect," she says. "People are ghosting everyone all over the place. I think they are too lazy, or too cowardly to have the difficult conversations," Leaver adds. "There has been some extreme psychological damage for people who are living without any explanation as to why they've been ghosted." Google, for instance, recently updated Gmail to introduce a feature called "nudges". The service prompts users to reply to emails that they "might have forgotten to respond to" and to "follow up" on emails they sent that never received a reply. While it can occasionally be useful, the feature is attempting to fight a symptom of information overload by adding more information to the pile. It's not enough to ignore an email. We now have to ignore it twice. Could nudging ghosters in the dating world simply add to the overload of the modern era? After all, as the psychologist Maya Borgueta has written in HuffPost, "ghosting is avoidance and often stems from fear of conflict. Which means that ghosting is about wanting to avoid confrontation, difficult conversations and avoid hurting someone's feelings." If that is the case, Badoo's pushy attempts to restart conversations could have the opposite effect: if you ghost because of a fear of confrontation, then it's not much help when your dating app begins confronting you.
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Dating App Divorces Are On The Rise
THE TELEGRAPH - Oct 30 - According to a recent study of European and American online dating users by Erasmus University in the Netherlands, 25% of users on Tinder come with many, sometimes hidden, strings attached. Figures for the U.K. are unclear, but Elisabeth Timmermans, the lead researcher, says data from the U.S. suggests that over half of users there are already in a relationship. The Erasmus study found that "non-single" Tinder users "report a higher number of romantic relationships, French kisses, one-night stands, and casual sexual relationships with other Tinder users compared to single Tinder users". Narcissism and Machiavellianism were positively associated with using Tinder for an ego-boost.
Bumble Launches In India With Hindi Language Option
INDIANWEB2 - Nov 2 - Bumble launched in India last week by its founder Whitney Wolfe Herd and celebrity actor Priyanka Chopra, who is Bumble India's investor as well as brand ambassador of Bumble's India campaign. The app has Hindi language option too. The launch was done with a private dinner party at Gramercy Park Hotel in New York, hosted by Whitney Wolfe and Priyanka together. In India, Bumble will compete with local dating apps such as Woo and TrulyMadly besides Tinder of course. Bumble had a reported 22M users as of Nov 2017, and 27M downloads as of Feb 2018.
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Tinder Preps Programmatic Ad Partnership With Google
DIGIDAY - Oct 29 - Tinder is going to sell programmatic advertising using Google's ad tech. Advertisers will be able to buy impressions from the ad server at a fixed price with programmatic guaranteed deals or buy from private marketplaces. Tinder is testing the partnership now and plans to roll it out by the end of the year, said Peter Foster, GM of global advertising and brand solutions at Match Group. The move is similar to one Tinder launched with Facebook last year to sells ads on the social network’s in-app ad network. Unlike Google or Facebook, Match Group's business isn't ad-driven - ~3% of revenue came from ads in the Q2 2018. The rest came from paid subscriptions.
Matrimony.com Appoints New Chief Operating Officer
PRESS TRUST OF INDIA - Nov 3 - Matrimony.com has appointed Sankara Narayanan as the chief operating officer with immediate effect. Narayanan had served telecom operator Aircel as its national operations-Head and Vodafone Essar as its CEO.
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