The OPW/iDate Weekly News Summary.
- iDate Dating Industry Conference in London October 11-12, 2018
- iDate Dating Industry Conference in Miami January 31 - February 1, 2019https://idate2018.com/
- Stay informed. http://www.onlinepersonalswatch.com
:~ TOP ONLINE PERSONALS WATCH NEWS ~:
Facebook Dating Is Launching In Colombia
TECH CRUNCH - Sep 20 - Users in Colombia are able to create a Facebook Dating profile now, but the company won't start serving matches until there are enough sign ups. The dating feature is centered around an algorithm-powered homescreen of Suggested romantic matches based on everything Facebook knows about users. There's no swiping and it's not trying to look cool. "The goal of the team is to make Facebook simply the best place to start a relationship online", said Facebook Dating's product manager Nathan Sharp. For now there are no plans to monetize it with ads or premium subscriptions to bonus features. When users opt in, they verify their city using their phone's location services, and decide whether to add details like a free-form bio, workplace, education, religion, height, and if they have children. Facebook offers non-binary genders and sexual orientations. To fill out their profile, they'll choose up to a dozen photos they upload, are tagged in, previously posted to Facebook, or cross-posted from Instagram as well as answer up to 20 questions about their personality. Users can select to filter their matches by distance (up to a max radius of 100km), if they have children, religion, height, and age.
Whitney Wolfe Herd Has Big Plans For Bumble In 2019
MARIE CLAIRE - Sep 20 - Bumble is a relationships platform with ~35M users globally that is already in the U.S., Europe, Canada, Australia, Mexico, and Latin America. The app is launching in India this fall. Bumble BFF, a feature to connect with new friends, recently crossed 3M users. Bumble is countersuing Match Group, which owns Tinder, for $400M. (The legal back-and-forth started last February, after Match reportedly said it was interested in acquiring Bumble, which opened its books. When Bumble turned down Match's acquisition offer, Match sued for alleged intellectual-property infringement.) Wolfe Herd joined Imagine Entertainment's board of directors in July, and in August, Bumble launched Bumble Fund, a venture-capital arm that invests in women-led businesses. And now, Bumble is getting into the beauty game. Bumble has spent several months working with psychotherapists and dermatologists to make serums that simultaneously solve skin and, according to the company, emotional issues. In mid- to late-2019, Bumble will launch two serums with quirky names, like Break Up With Bad, the line’s facial oil for "breakups and breakouts."
MyLife makes it easy for matches on dating sites and other marketplaces to see reputation scores and run background checks.
Bangalore-based Relationship App GoGaga Selected For Facebook's FbStart Program
INDIANWEB2 - Sep 20 - GoGaga was launched in 2018 and is a mobile-only dating app. FbStart is a program built by Facebook to help mobile startups succeed. They offer free tools and services once accepted, that helps the brand build and grow its mobile app. Plus, the brand gets year round mentorship from the Facebook team. GoGaga developers have become eligible to receive up to $40K in free tools and services from Facebook and dozens of partners - including Amazon, UserTesting, NameCheap, Animoto, Zendesk and AngelList, among others.
Dating App Pair Allows People To Rate Each Other
SYDNEY MORNING HERALD - Sep 18 - Pair is the brainchild of husband and wife team Celeste and Hui Ong, founders of Eatability. The app offers both photo-based swiping, and an active search function based on mutual interests. Users must submit a phone number and app-based selfie. Much like Uber, users rate each other, and these ratings are combined to form an overall rating. Users rate each other across three categories – profile accuracy, safety, and general behaviour. The app itself prioritises those who are responsive and active on the site, and whose behaviour is rated highly. The value of the app, Ong told me, is to promote positive behaviour.
GetRealGifts.com - Need more premium users? This free Gifts plugin is driving measurable
results when the feature is used as an incentive for users to upgrade to a paid membership
so that they can receive gifts. Email info@GetRealGifts.com
to get this award-winning plugin.
The League Is Launching In Paris
LINKEDIN - Sep 19 - Dating app The League has just launched in Paris. This makes city number 37 for the selective dating app, dubbed the "tinder for elites," which is aimed at young, successful individuals.
Swiping On Tinder Is Addictive
RECODE.NET - Sep 19 - Journalist Nancy Jo Sales talks about the gamification of dating and her new HBO documentary "Swiped: Hooking Up in the Digital Age". In the documentary, Tinder CSO Jonathan Badeen told Sales that he was partly inspired by college psychology classes, in which he had studied the work of B.F. Skinner. In one of Skinner's experiments, he conditioned hungry pigeons to believe that food, which was actually being delivered at random times, was prompted by random pecking. So, the pigeons began pecking more often in certain ways, in the hopes of getting more food. "That's the whole swiping mechanism," Sales said. "You swipe, you might get a match, you might not. And then you're just like excited to play the game."
*Courtland Brooks* helps Internet dating companies grow with strategic advisory from seasoned professionals, business development, marketing and media relations services. For the price of a marketing manager you get access to a team of seasoned Internet dating professionals.
for more info.
Match Partners With Travel App Localeur
OPW - Sep 18 - Match is partnering with travel app Localeur to help travelers get the inside scoop on the best date spots in 10 major cities based on suggestions from locals.
Facebook Dating Will Suggest Matches From Dating Groups
SOCIALBARREL - Sep 15 - According to Jane Manchun Wong, Facebook Dating will "show suggested matches from Dating Groups." Last month, Wong had posted an update on her Twitter page that Facebook was already testing Facebook Dating with members of staff. The new dating feature, however, won't be visible to everyone, but will only be seen by non-friends who have opted into dating. Matchmaking will be done by a bunch of preferences.
The OPW/iDate Dating Business Insider is first and the largest weekly news summary in the dating industry. Since 2004.
Get the app: https://idate2018.com/idate-industry-app.php