The OPW/iDate Weekly News Summary.
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Match Group and Betches Partner for a New Dating App "Ship"
THE VERGE - Jan 22 - Match Group and the media brand Betches are partnering to launch an iOS dating app that allows users to help their friends pick out potential dates. The app is called Ship, and it lets users swipe for their friends and chat about profiles in a group chat within the app. Match supplies the tech expertise for Ship while Betches provides the branding, marketing, and bigger idea. Betches started as a website and is now a viral social media and digital humor company with ~6M Instagram followers and ~3M monthly unique visitors. Match is likely leveraging that built-in group to see if they can serve as a pool of daters from the onset. For now, there isn't a revenue model for Ship, although that'll probably change, assuming it attracts enough people to be successful.
Tinder Settles Age Bias Case for $17.3M Worth of "Super Likes" and Cash
LAW360 - Jan 22 - Last April, Lisa Kim brought a class action against Tinder, alleging that the app violated California civil rights and consumer protection laws by discriminating against people 29+, charging them more than younger users for Tinder Plus and Tinder Gold. ~230K Tinder users covered by the settlement will receive 50 free "Super Likes," a feature that costs $1 each ($11.5M worth of Super Likes). Tinder will also pay ~$5.75M (payable in the form of a $25 check), 25 additional Super Likes, or a one-month free subscription to Tinder Plus or Tinder Gold, depending on which one the customer had previously purchased, according to the agreement.
SC Holdings Acquires 5% of UK Dating Company NowDating
GLOBE NEWSWIRE - Jan 23 - SC Holdings Corp., based in Hong Kong, has acquired 5% of NowDating Ltd., a UK company which developed a dating app "Now" Dating. Tan Yuen, SC Holding's CEO, received confidence votes internally to make acquisitions of companies with high growth potential irrespective of industry.
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Austrian Dating App Candidate Celebrates 1M Users Milestone
OTS.AT - Jan 21 - The app launched in 2015 as a dating app where singles get to know each other through Q&A games.
PositiveSingles Launches Anonymous Chat for People With STDs
NEWSWIRE - Jan 18 - PositiveSingles, the world's largest dating app for single people living with STDs, now have their own private, anonymous chat "drift bottle" available. The newly created one-on-one chat feature allows users to talk freely about their STDs, dating experience, sexuality and more with another STD sufferer. Only STD positive people are allowed to use the "drift bottle."
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Tinder Promotes Itself as a Social Discovery App in South Korea
KOREA HERALD - Jan 22 - Online dating is still largely taboo in South Korea, and faced with such cultural challenges, Tinder is trying a different marketing approach by highlighting its social networking role for millennials. In a press conference held in Seoul, Tinder CEO Elie Seidman branded the company as a "social discovery app," saying it would offer users more opportunities to expand their networks. The dating app is launching an extensive ad campaign called "Find Friends on Tinder."
2M Aussies Are Using Bumble Now
HIT - Jan 21 - Bumble has hit the 2M user mark this week in Australia, just over two years after it launched here in December 2016. Bumble now claims ~48M users globally.
Lumen Is Launching in Wales, And Celebrates the Romanticism of the Welsh Language
NORTH WALES LIVE - Jan 21 - Lumen, a new dating app for the over 50s is launching in Wales, and the people behind it claim to have created a new Welsh phrase. They've come up with word slogan credwchmewncariadarôlpumdegoherwyddeifodmorllawennawrfelybuerioed to mark the launch. The slogan is set to appear on billboards up and down the country. Crafted by Sarah Russell, a writer from Monmouthshire, she says that loosely translated it means "believe in love after 50 because it's as joyful now as it ever was." She was initially inspired by the longest place name in Wales - which is Llanfairpwll (in its short form) on Anglesey. The village's full name is Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
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