The OPW/iDate Weekly News Summary.
- Online Dating and Dating Industry Conference in Odessa on May 21-22, 2020
- Stay informed. https://www.onlinepersonalswatch.com/
:~ TOP ONLINE PERSONALS WATCH NEWS ~:
Facebook Releases Couples-only Messaging App
BBC - Apr 8 - Facebook has released a new app for couples, called Tuned, to private message each other, exchange music and create a digital scrapbook. Tuned was created by Facebook's New Product Experimental Team which focuses on creating new social media from scratch. The app is available only to iOS users in the US and Canada and does not require a Facebook account to use it.
Hinge Launches 'Date From Home' Feature
MASHABLE - Apr 8 - Hinge is launching "Date From Home," a feature where users can easily tell someone whether they're ready for a virtual date. Hinge recently added a pop-up message to the app, advising its users to date at home. It points out that 70% of its members are down for a "digital date," over a platform like FaceTime or Zoom. While matches are messaging each other, the 'Date from Home' menu will appear and ask if they're ready for a digital date. Responses will remain private until both users are ready, and the feature will notify them. Then it's up to the users to take it from there.
Tinder Accuses Bumble of 'Exploiting' COVID-19 in IP Fight
LAW360 - Apr 3 - Tinder's lawyers are accusing Bumble of "exploiting the country's COVID-19 crisis" to delay an already-contentious intellectual property lawsuit. They claimed Bumble's lawyers were using the logistical problems posed by the coronavirus pandemic - namely, remote depositions - as a back door to postpone a July trial. A federal has agreed to postpone the July trial by two weeks but ordering discovery to continue on an updated schedule. Following that order, an attorney for Bumble strongly disputed Match's accusations. Match sued in March 2018, accusing Bumble of infringing both patents and trademarks by launching a "copycat" dating app with similar layout and "swiping" features to Tinder.
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Hily to Adopt Snapchat Stories
DIGITAL JOURNAL - Apr 3 - Dating app Hily is partnering with Snapchat to allow users to share their snaps in Hily profiles. Hily is the first dating app to adopt this new Snapchat feature called App Stories. To post their Snapchat stories to Hily, the users will have to connect the two apps. Everyone on Hily will see a pop-up banner with a set of clear instructions on how to use the new feature. The users will be able to repost Snapchat stories directly or share snaps without publishing them to Snapchat first. Hily (an acronym for "Hey, I like you") is a Las Vegas-based dating app with ~15M users around the globe.
OkCupid: Massive Spikes in Matching, Messaging and Virtual Dates Around the World
OKCUPID BLOG - Apr 6 - Singles are still dating, and because everybody is stuck at home, they have more time to fire up a conversation with someone new. In the past few weeks, OkCupid engagement has exploded. Matches on OkCupid have increased 10%, and conversations have increased ~20%. 51% of users prefer messaging and texting, 26% like video-chatting, 17% are relying on phone calls ad 6% are waiting to date till the pandemic is over.
Match Is Giving the Dinner Bell Foundation $30k to Feed COVID-19 First Responders
DALLAS INNOVATES - Apr 8 - Match.com is making a $30k donation in total to the Dinner Bell Foundation, a nonprofit created by the barbecue connoisseurs at Pecan Lodge. Match is starting with a $15k donation, and for every additional dollar given, will match it up to $15k. That equates to ~5,000 free meals. The Dinner Bell Foundation will use the funds to connect restaurants with healthcare workers and first responders.
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Coronavirus Is Changing Online Dating - Permanently
FORBES - Apr 5 - The coronavirus lockdown is changing how we date, likely shifting our habits permanently. Dating apps are pushing users to meet for virtual dates, rolling out new video-based features. "While we are socially distant, we definitely aren't disconnected," says Tinder CEO Elie Seidman, who reports daily messaging activity among the app's American users has risen by 10% to 15% across the country. Bumble CEO Whitney Wolfe Herd hopes people will use Bumble's in-app video chat feature. With more people at home, Bumble saw use of this function spike 93% between March 13 and March 27. The average call was ~30 minutes long. "We're hearing more and more about virtual coffee dates, dinner dates and movie dates," says OkCupid CEO Ariel Charytan. "We recently heard from a new OkCupid couple in Brooklyn who set up a candlelit dinner over video chat for their first date earlier this week." "For now, dating apps have little opportunity to turn this new user behavior into additional revenue streams. Estimates on revenue and profit are going to come down. No one really knows by how much," says Evercore analyst Benjamin Black. Spending on dating is "something you can pull back on. You're not gonna die without it. It's not a consumer staple." So far the apps' goal of maintaining their audiences seems to be working. The number of weekly active users across Tinder, Bumble and five more of the largest dating apps was largely unchanged from February into mid-March, according to App Annie.
S'More Partners With HopeLine
GLOBE NEWSWIRE - Apr 6 - S'More the new anti-superficial relationship app, partners with HopeLine, the on-demand crisis intervention and suicide prevention service to support people in need by raising funds and awareness to serve the exploding demand for mental health services during this Coronavirus pandemic. Demand for mental health services has surged in recent weeks, ~40% increase according to HopeLine. S'More is launching a campaign, called "Social Distance is Not Emotional Distance" which will raise money and visibility to help HopeLine. For each new conversation started on S'More, a $1 donation will be made to HopeLine.
The OPW/iDate Dating Business Insider is first and the largest weekly news summary in the dating industry. Since 2004.
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