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|Issue 662 - OPW/iDate Industry News - April 6th, 2020
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|Author:||datingindustrynews [ Tue Apr 07, 2020 6:02 pm ]|
|Post subject:||Issue 662 - OPW/iDate Industry News - April 6th, 2020|
The OPW/iDate Weekly News Summary.
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Relationship AI - Karinna Karsten
Match Group Warns of Low Q1 Profits
TIPRANKS - Apr 1 - Match Group has issued a statement warning that Q1 results are likely to fall around the low end of the previously estimated range due to the impact of Covid-19. "While we have seen increases in engagement trends among younger users, we are seeing fewer new users joining our products. This impact is most pronounced among users over the age of 30 and varies by region, depending on the level of COVID-19 containment".
GROWLr to Launch Live Video Dating to Respond to Pandemic
BUSINESSWIRE - Apr 2 - The Meet Group, a leading provider of interactive livestreaming solutions, is rolling out Live Video to users of its gay dating app, GROWLr. "In today's climate, livestreaming allows people to feel connected while maintaining proper dating distance," said Geoff Cook, CEO. "Since the outbreak, we've seen explosive, overnight growth of our other live video platforms, MeetMe, LOVOO, Skout and Tagged. In the last week, we saw a 33% increase in time spent in video and a 38% increase in video chats per day compared to the week before COVID-19 was declared a global pandemic by the World Health Organization."
Taimi Hits 5 Million Users Worldwide
OPEN PR - Apr 1 - Taimi, the LGBTQI+ social network and dating app now has ~5M users. The app launched in 2017 as a gay dating app at first, but in 2019 it became a full fledged LGBTQI+ app. Taimi was created by Alex Pasykov, a founder of a popular dating app Hily.
MyLife - Safer Dating
MyLife provides daters with insights into their prospective dates' background and reputation. We would like to help you foster safer dates through your dating app.
Tinder "Passport" Feature Is Now Free
DAILYMAIL.CO.UK - Apr 2 - Tinder's Passport is normally available as one feature within the Tinder Plus and Gold paid subscriptions. The feature allows members to search by city or drop a pin anywhere on the map for free from now until April 30. Tinder's daily conversations have been up ~20% around the world - and the average length of the conversations is 25% longer.
Consumers Spent $23.4B on Apps in Q1 2020
TECH CRUNCH - Apr 3 - According to new data from App Annie, Q1 2020 was the largest-ever quarter in terms of consumer spend on apps. In addition, the average weekly time spent in apps and games worldwide was up 20% YOY in the quarter. In Q1 2020, consumers worldwide spent $23.4B through the app stores - the largest-ever quarter. iOS accounted for $15B of that figure and Google Play was $8.3B. There were also 31B new app downloads in Q1 2020, up 15% from Q4 2019.
Shaadi.com Launches PetShaadi.com
EE - Apr 1 - Fool's Day isn't a thing this year but Shaadi.com thought it was time to change the topic and spread some joy and cheer. The company has decided to launch PetShaadi.com a dating site for pet owners. The site received over 1000 registrations from pet owners in just 3 days, and the social media posts garnered a lot of traction. On 1st April, emails were sent out to all users who registered wishing them Happy April Fool's Day.
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Grindr Is the Dating App That Drains the Most Battery From a Mobile
GAY TIMES - Mar 30 - Uswitch has analysed the 50 most popular apps on major app stores and looked at how many battery-draining permissions an app used, and when it came to dating apps Grindr came out on top. Grindr had 28 battery-draining permissions, it was followed by Bumble which has 20, Tinder which has 18 and Hinge which has 13. Google has 72 battery-draining permissions, Facebook 50 and Facebook Messenger 46.
Tinder India Hires New Director of Marketing
AFAQS - Mar 31 - Rajeev Roy, 35, has about 14 years of experience in marketing. He has worked as marketing manager - brand and partnership for Uber India. Then, he moved on to head BBH Content Studio, BBH India. Before his current job at Tinder India, Roy was a brand strategy, design and communication consultant for six years. He worked as a freelance pitch consultant for independent agencies on brands like Siemens, Airtel Payment Banks, Nokia, and more. Roy believes that the role of a marketer hasn't changed in the past few years. Technology has simply made the best better. "We're more informed about the audience, the dialogue is two-way, without lag, and it’s simply on us to be better than before when it comes to listening."
The OPW/iDate Dating Business Insider is first and the largest weekly news summary in the dating industry. Since 2004.
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