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PostPosted: Tue Jun 29, 2010 12:00 pm 
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Joined: Mon Jun 28, 2010 8:22 am
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One of the most basic and important thing in marketing a website is keyword research. Unfortunately, many social networking website owners are still in the dark when it comes to understanding keyword research.

We cannot stop stressing the point that keyword research plays a vital role in marketing your social networking site. We must not overlook this concept so as not to fall prey to information overload. You might also be confused why your site enjoys minimal traffic in comparison to other sites. Keyword research or the lack of it can be the cause for this.

A keyword, a coined phrase or keyword phrase is used by users for search engines in looking for information or data online. A perfect example is – best social networking software, or social networking software – these words or word combinations are used to key into search engines like Bing or Google.

Using these search engines, you can type your keywords or specific word combinations to look for information online. You need to have a collection of good keywords relevant to your social networking niche which you can utilize in your content. This will result to a good to a good showing in organic search results. Targeted visitors will be clicking into your site thereby increasing traffic.

It has been proven that keyword research is crucial in doing business online. Keyword research needs to be done to be able to come up with a big listing of keywords or key phrases relevant to your niche. In as much as social networking is a competitive niche, you can opt for key phrases in lieu of simple keywords. Key phrases have been shown to benefit online businesses in comparison to competitive and viable single keywords. A good example of key word or key phrase is 'social networking software'.

In this case, the more targeted and precise your keyword, the better are your chances in getting more free traffic to your site. Thus, when doing keyword research, you need to search for keywords that follow these criteria:

* Keywords must be related to your social networking website content
* Keywords should be targeted and geared towards your niche market – social networking
* Keywords should neither be too short nor too long.
* Keywords must have high monthly search volume.

There are many available keyword research tools on the internet that you can use. There are free trials if you have inadequate funds. Check it out first before deciding to part with your hard cash.

Hopefully, this article have shared with you substantial knowledge and understanding relevant to keyword research. Good luck to you!

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