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PostPosted: Tue Apr 22, 2014 8:05 am 
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Press Release

California Southern University to speak at the iDate Mobile Dating Conference June 4-6, 2014 in Beverly Hills

Dr. Rich, in collaboration with anthropologist and best-selling author Helen Fisher, Ph.D., created the personality test used by the online dating service,, a subsidiary of

Tuesday, April 22, 2014

New York, NY--Ticonderoga Ventures, Inc. announces that California Southern University will present at the 38th iDate Mobile Dating Conference ( ) The event takes place on June 4-6, 2014 at the SLS Hotel in Beverly Hills, CA.

Professor Jonathan Rich of California Southern University will discuss the use of personality assessment for matching couples. Dr. Rich, in collaboration with anthropologist and best-selling author Helen Fisher, Ph.D., created the personality test used by the online dating service,, a subsidiary of This test groups people into four personality types: the Explorer, Builder, Director and Negotiator. After analyzing the results from hundreds of thousands of dating-site participants, Drs. Rich and Fisher discovered that certain types are drawn to each other. Dr. Rich suggests that “We are starting to discover the basis for the ‘spark’ that people experience when they fall in love.”

At the conference, Dr. Rich will review his own and others’ research into romantic compatibility and will talk about how this information can be applied by dating services to better match couples. According to Dr. Rich, personality-based matching can increase the chances that a couple will feel romantic chemistry, and increase the likelihood that their relationship will endure.

Registration for the event can be made at



California Southern University, established in 1978, is a pioneering accredited distance-learning institution, located in Irvine, CA. They offer degrees bachelor, masters and doctoral degrees in law, business and psychology.


Since 2004, over 37 iDate conferences have been held worldwide for dating industry CEOs. It is the largest trade show and expo in the busiiness. iDate covers online dating, social dating, speed dating, matchmaking, mobile dating, software, dating affiliates, social media, dating services and other elements of the business.

iDate’s goal is to provide dating industry executives education, ideas, insight and networking to identify new opportunities, gain higher levels of traffic and revenue.

For more information, please visit the website or contact:

Ticonderoga Ventures, Inc.
Marketing and Logistics Representative
Tel /Fax USA +1 (212) 722-1744 ext 71
Twitter: @idateconference
Linkedin Industry Group:

Media Relations:
Mark Brooks, Online Personals Watch
Tel: USA +1 (212) 444-1636

This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.

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