If the start-up company Basisnote get their way, we will soon not only be able to match looks and interests in the profile of a potential partner with our own preferences. Now even the individual smell of the other party can be recorded in the profile and then checked to see if it will be pleasant for us. Even before going on the first date.
“If everything fits, you have the same interests, lots to talk about, but you can’t stand their smell, then a love affair doesn’t stand a chance,” explains biologist August Hämmerli. He makes the online smell profile possible with his company Basisnote. The start-up from Bern has worked together with ETH to develop a fast test to determine your own body odour and enter it as a code in a database. If the flirt partner has also entered their smell profile, you can find out within seconds whether you would like their smell.
All of this works by taking a saliva test, which can be carried out easily at home. It works with a chromatographic process, similar to a pregnancy test. The result: a simple digital code, which can be entered into an online profile. All of this takes no longer than twenty minutes. Hämmerli continues: “Obviously, smell is by no means the only factor in choosing a partner. However, our test makes it a measurable component.” The company is developing the test together with Mathias Wegner, head assistant at the Paul Schmidt-Hempel chair at the Institute for Integrative Biology. The test will appear on the market this year in cooperation with an online dating provider.