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Dating Industry and Matchmaking Industry Forums

Business Message Board for the Dating, Online Personals, Social Dating, Mobile Dating, Dating Affiliate and Matchmaking Industry

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PostPosted: Tue Nov 22, 2011 8:11 pm 

Joined: Tue Nov 15, 2011 9:48 pm
Posts: 243
The OPW/iDate Industry Insider is the weekly news summary for the dating industry


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New Cupid UK TV Advertising Campaign

BUSINESSWIRE - Nov 18 - Cupid plc has launched two TV advertising campaigns for its and brands across specific ITV regions. This is the first time Cupid has delivered its brand onto the small screen indicating the company's intention to push its brands out to a wider mainstream audience. ... aign-.html

HowAboutWe Raised $15 Million Series B Round

BUSINESS INSIDER - Nov 18 - HowAboutWe has just raised a $15M Series B round led by Khosla Ventures with participation from RRE, FF Ventures and some angels. On HowAboutWe users post what they want to do on a date and then see if there are any takers. HowAboutWe launched in April 2010. They raised a $3.2M Series A round led by RRE in September 2010. ... round.html


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Jiayuan Announces Third Quarter 2011 Financial Results

PR NEWSWIRE - Nov 18 - Net revenues for Q3 '11 were RMB90.9M (US$14.3M), a YOY increase of 84.5%. Operating income was RMB21.5M (US$3.4M), a YOY increase of 132.4%. Jiayuan had 5,560,387 average monthly active user accounts during the quarter, compared to 4,201,952 in the corresponding period in 2010. The number of average monthly paying user accounts in the third quarter of 2011 was 1,250,439, almost double the 649,250 average monthly paying user accounts recorded in the corresponding period in 2010. ... sults.html Launches In The U.S.

GLOBE NEWSWIRE - Nov 16 -, an extramarital site already popular in Europe, is launching in the US. The site was launched by brothers who first conceived the idea from listening to the frustrations and marital problems of the women surrounding them; friends, family and colleagues. "It is the first dating site that is completely developed by women to cater to women's needs. Other websites focus on the needs and wants for men to have physical affairs without being discovered. promotes honesty and freedom within a couple", the site claims. According to Gleeden, extramarital affairs can intervene as therapy for a couple. ... he-us.html


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Study Reveals Racial Segregation In Online Dating

THE GRIO - Nov 16 - After analyzing 1M+ profiles on a mainstream dating site, researchers at the University of California Berkeley, concluded that whites are highly unlikely to initiate contact with black people. 80% of the communication initiated by whites was to other whites. Black members were ten times more likely to contact whites. According to a 2009 analysis, black women on get the "cold shoulder" from everyone, including their black male counterparts. Ron Worthy, a spokesperson for, a subsidiary of, says that this illustrates the importance and increasing popularity of niche dating sites. is specifically geared toward interracial dating. Rob Thompson started the because it was difficult to tell who was truly interested in interracial relationships on conventional sites. He went onto meet his wife, who is from Kenya on ... ating.html Adds New Features To Its Advertising Program

OPW - Nov 15 - POF Ads traffic has increased from 2.5 billion page views per month in 2010 to 3.9 billion per month. You can now target people by the number of ads they have clicked on previously. This allows you to exclude a certain % of users that will never click on an ad. Frequency cap has always been minimum 3/visit. POF now has the option to serve your ads on a minimum 3/hour or 3/day frequency cap, which helps you better manage your exposure. ... ogram.html


iTelebill is offering mobile recurring billing which leads to higher conversions at no additional cost to site. Perfect for members where credit cards are not possible. Visit

FriendFinder Networks Reports Third Quarter 2011 Results

PR NEWSWIRE - Nov 14 - Revenue for the Q3 '11 was $82.7M. Revenue was impacted by a decrease in traffic and a decline in new subscribers and renewal orders primarily in European markets. Social networking revenue was offset by an increase in live interactive video. "While we achieved certain business objectives, we are not satisfied with our overall performance in the third quarter. Europe remains a challenge where we have experienced lower user conversion rates and transaction acceptance rates", commented CEO Marc Bell. ... sults.html

DOJ: Lying On Needs To Be A Crime

CNET NEWS - Nov 15 - The U.S. Department of Justice is defending computer hacking laws that make it a crime to use a fake name on Facebook or lie about your weight in an online dating profile. Rhe Justice Department argues that it must be able to prosecute violations of Web sites' often-ignored, always-unintelligible "terms of service" policies. The law in question, the Computer Fraud and Abuse Act, has been used by the Justice Department to prosecute a woman who used a fake MySpace account to verbally attack a 13-year old girl who then committed suicide. ... crime.html



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