The OPW/iDate Weekly News Summary.
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Facebook Dating Will Let Users Share Live Location in Messenger for Safety Reasons
SOCIALBARREL - Jan 30 - According to Jane Manchun Wong, Facebook users will be able to share the current location in Messenger, which will alert their friends and families to their whereabouts should anything go wrong. Users will also be able to share plans about their dates, with friends and family on Messenger. This should be viewed as a safety measure. Lately, Facebook Dating expanded to more countries with people in Thailand and Canada taking their turn to test the service.
OKCupid DTF Campaign Is Back
CAMPAIGN US - Jan 29 - "DTF is a derogatory label that, historically, men used to talk to other men about women," said Melissa Hobley, OkCupid's CMO. "Women weren't part of the label and we wanted to flip that." The DTF campaign launched 12 months ago. It was an instant hit. With a simple-yet-punchy play on words, the brand took control of the phrase and gave it countless new meanings. The 2018 campaign boosted social mentions of OkCupid by 50% and resonated with young women and members of the LGBTQ community. A new installment, developed by Wieden+Kennedy as well as artist and author duo Maurizio Cattelan and Pierpaolo Ferrari, has been rolling out across Washington D.C. and San Francisco this month with geo-targeted phrases like "DTFree Speech", "DTFinish a Mission Burrito" and "DTFisherman's Wharf." In February, the campaign will return to New York City.
SingleMuslim.com Claims 100K Muslim Marriages
ARABIAN BUSINESS - Jan 25 - Adeem Younis, founder of SingleMuslim.com, built up the UK's largest muslim dating site from a tiny office above a Yorkshire pizza shop. He said his site has sparked ~100K marriages since it was founded in 2000 and has 2M registered users globally. SingleMuslim.com is currently #8 in the top ten general dating platforms in the UK. The site is currently focused on UK, USA, Australia and Canada, but Younis has imminent plans to develop the brand in the Middle East and Asia.
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UK Police Are Dealing With 20 'Tinder Crimes' a Week
DAILY MAIL - Jan 28 - The number of Tinder-related police call-outs has more than doubled in the last three years, official figures show. Police now receive ~20 reports a week linked to the online dating app. As recently as 2015, police had about eight Tinder-related calls a week, or a total of 442. Police figures indicate this rose to 1,087 in 2018.
How Bumble Events Went From Dates to Deal Making
BIZBASH - Jan 29 - Bumble launched as a dating app, but is now one app with three modes (Bumble Date, Bumble BFF, and Bumble Bizz), which are united by a mission to empower women, end misogyny, and hold people accountable for their actions online. Currently, the app boasts 40M users worldwide. Bumble owner Rimberg International Corp., a holding company that also controls the dating apps Chappy and Badoo, is considering an IPO on the Nasdaq based on the growth potential of the app. Bumble events, which are typically free to users on a first-come, first-serve basis, are tailored to a specific segment. For its business-focused users, Bumble organizes Bumble Bizz panels that feature female leaders across various industries who share their success stories, learnings, and entrepreneurial journeys. Recently, Bumble organized a "Work Party" for freelancers and a "Make the First Move" cocktail party. Bumble also holds a monthly dinner series called Bumble Gives Back, which is designed for single users to come together in real life in support of a cause. In 2018 in LA, Bumble debuted its Hive concept, a pop-up space that works as an extension of Bumble headquarters. Inside, visitors enjoyed complimentary entertainment, drinks and snacks, and interactive sessions with entrepreneurs and influencers.
Tinder CEO Explains What Gives It an Edge Over Rivals in the Dating Market
BLOOMBERG - Feb 3 - Tinder said availability of cheap data and increasing use of smartphones triggered the growth of Tinder in India. "It's just the beginning," said CEO Elie Seidman in an interview. Tinder has ~4.1M paying subscribers globally. Though the basic app is free, it's the extra paid features that drives the company's revenue, Seidman said. ~95% of the overall revenue comes from paid services. Tinder is the second-most grossing app in India, he said, without revealing the number of users in the country who are paying for its features. Seidman said the smaller markets are growing faster than the bigger cities.
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Houston-based Dating App Pheramor Is Going Nationwide
CHRON - Jan 30 - Founded in February 2018, the DNA dating app is now expanding its matchmaking services nationwide. For $29.99, Pheramor ships singles a DNA Kit. Then, users swab their cheeks and return it to the company in the mail. Once received, Pheramor sequences 11 genes allegedly linked to attraction to determine biological compatibility. The app then sends them three potential mates in their area, daily, with profile photos blurred. Profiles also include a score, between zero and 100, grading the likelihood of love connection.
50% of Brits Would Continue With a Date Even if They Didn't Feel Safe
THE SUN - Jan 30 - Dating app Plenty of Fish compiled a Safer Dating report. Just 19% of the 2K adults asked would want to know if their date had a criminal record. And some 49% would stay on a date even if they felt unsafe. A third of people don't tell friends or family when they go on a date, or where they are going.
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