The OPW/iDate Weekly News Summary.
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Blued, Chinese Gay Dating App, Halts Registration After Underage HIV Report
REUTERS - Jan 5 - Chinese gay dating app Blued is halting new user registration for a week, following media reports that underage users caught HIV after going on dates set up via the app. In response, Blued vowed to launch a "comprehensive content audit and regulation," and crack down on underage users posing as adults. Blued, which was launched in 2010 and now boasts 40M registered users, is backed by state-run media Beijing News.
Tinder Usage Via Facebook Login Is Sinking
THINKNUM - Jan 4 - As people learn more about the sketchy ways that Facebook has handled personal data - especially when it comes to third-part apps - it's possible that they've moved away from using Facebook login. At this time last year and the year before it, Tinder saw a noticeable lift in December. So is it just Tinder, or the dating app world in general? Bumble doesn't have a noticeable drop in usage. Instead, there is a healthy jump in rank in November as we enter the holidays followed by a consistent user rank since.
Grindr Harassment Suit Could Change Accountability for Tech
NBC MIAMI - Jan 5 - Matthew Herrick claimed that for months an ex-boyfriend used Grindr to harass him. The harassment continued for months, even after Herrick obtained a temporary restraining order against Grindr that required the company to disable the impersonating profiles. He continues to push back against Grindr, arguing that tech companies should face greater accountability for what happens on their platforms. If successful, the lawsuit could bring a significant legal change.
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Once Founder: Slow Dating Could Be a Perfect Fit for USA
OZY - Jan 4 - When Jean Meyer returned to Paris after traveling abroad for several years, he was surprised to find so many of his friends still single. Most users on Match and eHarmony were much older and in a different life stage, while Tinder was about hooking up and one-night stands. There was nothing in between. "Why isn't there a better dating app for people in their 30s?" Meyer wondered. So, he decided to create one. He launched Once in 2014. The app gives users just one match per day, every day at noon. The app is quickly gaining popularity in Europe and is now available in most Western European countries. But stateside, Once has not yet caught on. Meyer says this is primarily because the company has not spent time marketing across the pond. "It's going to cost a lot to market in the U.S.," he says. "Right now we want to understand the market better and find the right demographic." But Meyer is optimistic and thinks slow dating "will be a perfect fit for the U.S."
Serena Williams to Take Bumble's Woman-first Message to Super Bowl
REUTERS - Jan 3 - Tennis champion Serena Williams will star in a year-long marketing campaign for Bumble that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl. In the campaign called "The Ball is in Her Court," Williams will urge women to make the first move in all aspects of their lives. The campaign will appear across multiple platforms, Bumble said, and its debut will coincide with the Super Bowl. Bumble declined to say if the campaign will include a TV commercial during the game.
Momo's Bright Future in Online Dating
SEEKING APLHA - Jan 3 - Momo has more than halved since hitting its 52 week high but is it undervalued or did the market simply became rational with regards to this growth stock? Momo is one of China's leading mobile-based social and entertainment platforms that include a live-streaming platform and online dating platforms. The acquisition of Tantan (China's Tinder) earlier in 2018 has driven Momo's value-add service revenues. Tantan has only just begun to monetise its user base in January 2018 and during that short span of time, its paying user base has grown to 3.6M. It has 94M MAUs. The management has high hopes for Tantan due to the 300M millennials in China and the higher mobile penetration rates, particularly among millennials. Furthermore, Tantan's popularity has not been limited to China. According to App Annie, Tantan is among the top 10 social apps on Android in other Asian countries such as Singapore, Indonesia, Philippines, Nepal and Taiwan. Overall it seems that Momo is an undervalued company where the market has incorrectly assessed its future as fears regarding competition from short-video platforms.
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Inside Facebook's Dating Experiment in Colombia
FINANCIAL TIMES - Jan 5 - At first glance it resembles other dating apps. Users set up profiles, add photos and write a bit about themselves. They set an age range and a distance range for the people they wish to meet. But instead of swiping left or right, users tap on a profile photo to reveal a profile and can then choose either "pass" or "interested". Tapping on "interested" obliges them to leave a message before moving on to view other profiles. The program suggests dates based on users' Facebook behaviour and interests, but users can also use Facebook's Events and Groups to find a match. Three months after it launched, Facebook is cagey about how many people are using the service, but said it has received "lots of useful feedback" that was helpful as it rolled the service out in Canada and Thailand in November. There is now a "Second Look" option that allows users to review people they rejected first time round and a "Pause" option that temporarily stops dating suggestions without a profile being deleted altogether. The biggest challenge to the success of the service remains Facebook's trust problems, following a series of allegations about its use of the data that it collects.
Is Bumble Trying to Characterize Tinder Users As "Loose"?
EDTIMES - Jan 5 - Bumble has started an aggressive marketing campaign in India to establish themselves in this highly lucrative market. In their video ad, PeeCee (Priyanka Chopra) is shown to be first a corporate hotshot, with the title "Ambitious, not loose" followed by her being involved with her family with the title "Busy, not loose" and finally her taking off a jacket in the gym with the title "Equal, not loose". It's pretty clear that this is a shot at Tinder and it's user base which is widely perceived preferring the hookup culture instead of serious dating culture. Tinder has stepped up its marketing campaign as well. It is telling the market that all of this serious dating stuff is for adult, and adulting can wait.
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