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Dating Industry and Matchmaking Industry Forums

Business Message Board for the Dating, Online Personals, Social Dating, Mobile Dating, Dating Affiliate and Matchmaking Industry

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PostPosted: Fri Jan 19, 2007 1:25 pm 

Joined: Wed Jan 17, 2007 9:52 pm
Posts: 6
The inertia of the natural growth curve of the online dating industry is taking shape and so people are looking for innovative ways to increase profit. Such as niche marking, and even free dating with a skeleton crew replacing the niceties of Internet dating.

Personally if I were going to look for a mate online, I would prefer to pay, as mate selection is more important than money.

However, an alternative is to cut cost through outsourcing back office functions so you can maintain or increase the quality of service and run operations with the costs of a free dating service.

This way everyone wins, the clients get quality service and gets to keep the niceties making dating more convenient and personal, and the online dating industry firms can achieve profit growth through increased margins.


Mark Biernat
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