Some technical and academic constraints to the rapid growth of online shopping a couple of years ago included the reachability of a stable internet connection and devices which can access the web application used to buy or sell something online. Furthermore, there was a lack of trust from the average buyer; people still preferred retail shops than to buy stuff online. A website or mobile application just didn't have enough convincing power to lock down a deal with the buyer and sales from these portals were limited.
Come 2017, online shopping in Pakistan as a concept has emerged to be the hottest most sought-after consumer buying trend of all time. People are constantly on the lookout for the latest offers, slashed prices on their favorite products, and convenience of buying merchandise from the comfort of their couches. Online shopping in Pakistan is a formidable industry generating enough revenue to be noticed. The average consumer is interested, trusts the website to provide products as displayed, and feel comfortable ordering products online.
Another benefit of online shopping Pakistan is the reachability of vendors that didn't have any presence other than their retail stores. Now, they don't have to think about generating new sales channels and just host their products online with a nominal fee. This works as a cohesive, all in one business model where all stakeholders involved including vendors, customers, and logistics staff ultimately win. Vendors who don't have adequate visibility for their products can entice and lure in customers from all over the country.
Online shopping in Pakistan as an industry has grown leaps and bounds. Software companies are leveraging consumer habits of using credit cards and other monetary and delivery channels to their benefit to exposing fresher user experience, interactive and content-driven websites. They now understand that developing such an application from the ground up is not that difficult, it's been practiced and followed all over the world in developing countries for a while now. All this comes down to the price of products and merchandise and how vendors can find ways to sell that merchandise for a price which customers agree to pay.
jochaho is the newest and fastest-growing online shopping in Pakistan with its eye firmly set to compete with other businesses like Daraz, Sophie, and the like. While it's difficult to convert the customers, and go for brand loyalty, in the beginning, it's much more convenient to provide a better, faster user experience to retain customers on the site once they open it.
jochaho believes the only way to sustain and flourish in a competing, fierce market is to integrate horizontally and vertically to avoid dependency from any business process and team. Jochaho is focusing on Women clothing Pakistan, electronics, fashion accessories, toys, furniture, and much more so stay tuned for exciting offers that await you!