The OPW/iDate Weekly News Summary.
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Momo Launches Short Video Social App 'Duiyan'
TECHNODE - Jan 9 - Dating platform Momo is launching a short video social app, "Duiyan," in an attempt to boost user growth, which slowed in 2019. Despite recording solid year-on-year revenue growth of 18% in the Q3 of 2019, Momo's user base growth increased only 3% YOY to 114M. Duiyan allows users to shoot and upload short videos and browse a feed consisting of videos created by other users. Users of the app can privately message content creators using a chat bar placed at the bottom of videos. Duiyan is currently only available on iOS devices.
Tinder CEO, Elie Seidman, And Sean Rad Invest in LA Tech Magazine
GEEKWIRE - Jan 9 - Nearly a year after stepping down as CEO of Seattle-based Zillow Group, Spencer Rascoff is leading the launch dot.LA, a news site for Southern California tech. Dot.LA has attracted dozens of investors and just announced a $4M seed funding round with participation from venture capital firms such as Comcast Ventures, Maveron, Anthos and Greycroft; companies including the Los Angeles Dodgers and Snap; and executives and entrepreneurs including former Twitter CEO &^%$#$^ Costolo, CEO of Tinder Elie Seidman and Tinder Founder Sean Rad.
AI Companies Offer Fake Profiles
WASHINGTON POST - Jan 7 - AI start-ups are selling images of computer-generated faces that look like the real thing, offering companies a chance to create imaginary models and "increase diversity" in their ads without needing human beings. One firm has already signed up clients, including a dating app that intends to use the images in a chatbot. The AI software used to create such faces is freely available and improving rapidly, allowing small start-ups to easily create fakes that are so convincing they can fool the human eye. The systems train on massive databases of actual faces, then attempt to replicate their features in new designs. But AI experts worry that the fakes will empower a new generation of scammers.
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Gov. Andrew Cuomo Wants LGBTQ Dating App Privacy Protections
BLOOMBERG LAW - Jan 8 - The LGBTQ community in New York needs additional privacy protections on dating apps, Gov. Andrew Cuomo said as part of his Jan. 8 State of the State. He called for updating New York's Dating Service Consumer Bill of Rights. His plan would change "members of the opposite sex" to "persons" and expand coverage under the bill of rights to all dating apps, not just those charging fees. These amendments will ensure that services used by New Yorkers to meet friends and significant others may not provide different protections depending on the sexual orientation or gender identity of the individuals being matched.
Hinge Opens Merch Store With 'Delete Day' Goods
THE DRUM - Jan 8 - Dating app Hinge has opened a merch store for users to mark the day they deleted the app with Hingie memorabilia. Hinge first introduced its fluffy, accident-prone mascot back in August. The ad campaign proved to be a hit, increasing Hinge's monthly downloads by 47%, with an 18% increase in users deleting the app because they found love. It also earned the app 153K more Instagram followers. Among the online goods, recent deleters or Hinge current users can buy a Hingie pinata, a Hingie bath bomb and a Hingie ring box. Customers can also buy a 'Delete Date' necklace with their delete day date on a 14-carat gold necklace with real diamonds.
OkCupid Rolls out "Ask Yourself" Global Campaign
CAMPAIGN LIVE - Jan 6 - "Could you date someone who couldn't be bothered to vote?","Intelligence or looks?" - These are just some of the deal-breakers which form the basis of OkCupid's first global campaign, called "Ask Yourself". "Ask Yourself" will roll out across digital and social platforms, as well as out-of-home, in major cities around the world, starting with New York City.
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Quibi Is Launching Interactive Dating Series 'The Hot Drop'
DEADLINE - Jan 8 - Quibi, the mobile video platform, is looking to revolutionize the tech-driven dating experience with the real-time, interactive dating series The Hot Drop. It will be produced by ITV America's Sirens Media and by ITV Studios Entertainment. The Hot Drop will start each week by dropping a profile of one of the most eligible singles of all genders and sexual preferences in America. Through the Quibi app, the audience can submit videos for the chance to go on a date with the aforementioned single. That same week, Quibi will reveal the top three candidates. From there, it's up to the Quibi community to determine who goes on the date. By the end of the week, the audience will watch the eligible single and the winning candidate meet for the very first time and go on their date.
Sexual Health Programs Are Using Gay Dating Apps to Get Users Tested for HIV
NBC NEWS - Jan 6 - Wyckoff Heights Medical Center is thought to be the first health center in New York City to incorporate gay dating apps such as Grindr, Jack'd and Scruff into its sexual health efforts. Staffers interact with other users with their own account like a regular user would - except they offer sexual health services. The center says the innovative approach is working: Since its launch in 2016, the program has attracted ~300 clients to the facility, and at least one other community health clinic has launched a similar program. CAMBA, in Brooklyn, has seen similar success using gay dating apps to reach individuals at high-risk of HIV infection: From 2017 to 2018, 65% of its clients linked to PrEP or PEP services were reached through apps apps like Grindr.
The OPW/iDate Dating Business Insider is first and the largest weekly news summary in the dating industry. Since 2004.
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