opwmark
Active-iDate-User
Joined: 07 Jun 2006
Posts: 155
Location: New York
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 Posted: Tue Jun 24, 2008 4:58 pm Post subject: PlentyofFish Survey |
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PARADIGM SHIFT -- June 23 -- Over 100,000 users have taken the paid dating survey I sent out last night. Here are the results. 15.23% of dailly active US users are currently active paying subscribers of other dating sites. 30% of people admitted clicking on ads. Most said they look at the ad and than check out the site later and signup. Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130 that is around $8,000,000. The longer they've been on Plentyoffish the higher the probability they have a paid subscription elsewhere. 3% of POF users have two paid subscriptions. Given that there are 1 to 1.4 million US paid subsribers monthly we reach between 10% to 20% of them.
Mark Brooks: Your comments please...
MORE NEWS @ ONLINE PERSONALS WATCH[/url]
_________________
Mark Brooks
Editor, Online Personals Watch
mark@onlinepersonalswatch.com
USA: 212-444-1636, UK: 020 8133 1835 |
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