OkCupid CEO Sam Yagan Calls On Online Dating Industry to Innovate – or Die
Founder of America’s Largest Free Online Dating Site Speaking at iDate2008 on the Need to Embrace Bold, New Ideas
MIAMI--(BUSINESS WIRE)--Sam Yagan, CEO and co-founder of OkCupid.com
– America’s largest and fastest growing free online dating site – and CrazyBlindDate.com
, will be speaking at the iDate2008 Internet Dating Conference in Miami (FL) on January 31 and issuing a call to action for the online dating industry to innovate or risk “being left at the altar” by young singles. The iDate2008 Miami conference, held annually, is the largest gathering of executives from the Internet Dating industry.
Yagan’s session, titled “Where’s Dating 2.0? The Lack of Innovation in the Online Dating Industry,” will contrast the evolution of other consumer Internet verticals with the relative standstill of online dating sites over the last decade. Subscription-based online dating sites risk abandonment by their users in favor of Web 2.0 sites that embrace user-generated content and eschew monthly fees.
Additionally, Yagan will highlight those elements of Web 2.0 – high levels of personalization, decentralization, “democratization” of the user experience, and user-generated content, for example – upon which OkCupid.com
has built its success; other competitive alternatives threatening to steal users away from traditional dating sites, such as his creation, a blind dating site called CrazyBlindDate, that he will argue is the online dating industry’s biggest innovation this century.
“Our industry is missing the revolution, focusing on superfluous bells and whistles, like background checks and video-dating while ignoring the needs, desires, and expectations of singles,” said Yagan. “Why is it that sites like Digg and Facebook and are free but Match.com and eHarmony charge almost $1,000 per year for membership? Our industry must find a way to adapt to the business models and user experiences that singles expect in a Web 2.0 world.”
To speak with Sam Yagan of OkCupid.com
about this call to action, please contact Dawn Sullivan or Christian T. Potts of Schwartz Communications at 781-684-0770 or at firstname.lastname@example.org
OkCupid.com is the largest free online dating site in the United States. OkCupid’s 525,000 active users have answered over 280 million questions on what matters most to them in relationships. Unlike any other personals site, OkCupid uses this information and advanced mathematical algorithms to match users together. For additional information or to join OkCupid, please visit http://www.okcupid.com