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PostPosted: Mon Feb 08, 2010 11:35 pm 
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Looks like this all happened at iDate Miami...

The Market for the Shared Database Software Platform (also known as White Label Software for the Online Dating Market) will undergo substantial positive changes as a result of this partnership......


Easydate Ltd and Dating Factory Partner to Address New Online Dating Markets in Mainland Europe


(PRWEB) February 8, 2010 -- Easydate owns one of the top ten UK dating brands www.BeNaughty.com, and with this partnership can now address the German, French Spanish and Italian speaking markets using Dating Factory’s white label dating platform.

Max Polyakov, CEO of EasyDate, BeNaughty says: "Last year we decided to expand our brand outside the UK and successfully launched in USA, South Africa and Australia. The European market was also very attractive for us because of the high conversions, high member value and less competition. Now we are combining our own marketing skills and the Dating Factory platform for www.benaughty.it, www.benaughty.fr www.benaughty.de and www.benaughty.es. We decided to use Dating Factory because of their established multilingual infrastructure and new generation white label dating technology that provides our professional marketing team with all the tools and reports that they need. It was a perfect solution for us. We can invest time and resources into marketing, while leaving all the back end support to our technology partner. Both parties are concentrating on what they do best – it’s a win-win partnership."

Tanya Fathers, CEO of Dating Factory: "With white label dating providers concentrating on the English speaking markets, costs of member acquisition are rising and margins eroding. www.datingfactory.com offers a next generation multi lingual / multi cultural platform to open the door into Europe for major dating brands and general webmasters without them having to invest in multilingual staff, infrastructure and ongoing maintenance. We are very pleased to work with BeNaughty. We have known Max for many years both as a competitor and as an industry colleague and have great respect for Easydates’s capabilities. We are very excited we decided to work together and combine the strongest points from both our companies. This partnership will grow the high quality dating brands offered by Easydate worldwide, and set the standard for the dating industry. We both have large development and marketing teams who are also using this opportunity to learn from each other."

About Easydate and BeNaughty.com
BeNaughty is part of Easydate Ltd. - one of the UK's leading online entertainment solutions providers. Founded in 2002, the company has expanded rapidly and was listed in the Deloitte Fast 500 EMEA as one of the fastest growing companies in Europe, Middle East and Africa during 2009. Easydate now offers a network of niche, traditional and casual dating sites in the USA, Australia, Canada, South Africa and India, with further international expansion planned.

About DatingFactory.com
Swiss based Dating Factory is an International White Label Dating Affiliate platform and Dating Affiliate Network launched in September 2009, that provides a turnkey solution for internet marketers and online dating companies., Concentrating niche communities its partners can automatically generate high converting, targeted dating websites in 9 languages pre-populated with member profiles from its large global database

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