The OPW/iDate Weekly News Summary.
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Tinder Launches a Spring Break Mode
TECH CRUNCH - Feb 26 - Tinder is launching a new feature designed for its college-aged Tinder U users, called Spring Break mode. The feature will allow students to swipe through potential matches before heading out to their Spring Break destination. Tinder will be offering 20 popular destinations, including Cabo, Lake Havasu, Las Vegas, Miami, New Orleans, Puerto Rico, Puerto Vallarta, San Diego and others. To opt in, Tinder U users will need to look for the Spring Break card while swiping. When they see it, they can then select their Spring Break destination to see who's going. Tinder had also begun an online publication, Swipe Life, and is running various advertising campaigns, related to this initiative.
Perchance Is a Dating App for Missed In-Person Connections
EIN NEWS - Feb 27 - Created by Miami Entrepreneurs, Perchance allows singles to reconnect with people they've shared real life passing moments with. Perchance earned 5th place on Product Hunt, featuring the best new products in technology and recently pitched the original shark from Shark Tank, Kevin Harrington, on Pitch Investors Live.
Match Group Falls 4% After Analyst Says Tinder Growth to Slow 'Substantially'
WILCOXGUARDIAN - Mar 2 - After recommending for years, Deutsche Bank has finally decided to "swipe left" on the online dating platform, downgrading the stock to a hold rating. Analyst Kunal Madhukar told clients that he projects a significant slowdown in subscriber growth in Match's dating app Tinder over the next 12 months. Pricing could also prove problematic for Match, the analyst said, since the majority of the current subscribers live outside of the U.S.
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Zhenai Lets Users Date Via Live Stream
ABACUS NEWS - Feb 28 - Chinese dating app Zhenai is allowing its users to have blind dates through video streams. These dates happen live, in public and for everyone to watch and comment. Similar to Tinder, Zhenai allows swiping through profiles - except, in this case, getting a match leads to a direct voice call with the person.
SilverSingles Surpasses 50K Monthly Paying Members Worldwide
BUSINESSWIRE - Feb 26 - 14 months after its re-launch, SilverSingles, the online dating platform for the 50+ demographic in Spark Networks' portfolio, has exceeded 50K monthly paying members globally. Formed in 2017 through the merger of Affinitas GmbH (founded in 2008) and Spark Networks (founded in 1997), the company has a presence in 29 countries worldwide and supports 15 languages.
Personals App Cragly Rebranded to 'Pernals' Amid Lawsuit Threat from Craigslist
PR NEWSWIRE - In response to a request by Craigslist, Cragly recently changed its name to "Pernals." The new name "Pernals" is derived from the word "Personals," which indicates that the app is a personals app. The app was primarily created to help people who like personals-ad-style websites and apps.
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Bumble Is Launching a Women-first Networking Tool That Lets Recruiters Exclude Men
CNBC - Mar 1 - Bumble is launching a women-only filter for its professional networking tool, Bumble Bizz. The Women in Bizz feature, which can be turned on or off in app settings, excludes men from a user's pool of potential connections. Bumble Bizz, launched in late 2017, is often used by recruiters or hiring managers to find new talent. Limiting the potential pool could help women compete for jobs in male-dominated industries.
Dating App Hily to Launch in the UK
PRESS RELEASE - Feb 26 - Hily, a US-based dating app, is launching in the UK at the beginning of March. The unique feature of the app is the usage of AI. Hily analyses users' likes, matches, and dialogues to create a personalized set of potential partners. The more the users swipe, the smarter the machine gets and the higher are their chances to find someone special.
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