The OPW/iDate Weekly News Summary.
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:~ TOP ONLINE PERSONALS WATCH NEWS ~:
Match Group Acquires A Controlling Stake In Hinge
BLOOMBERG - June 20 - Match will take a 51% stake with the option to buy the remaining shares over the next year. Financial terms of the deal weren't disclosed. Since the redesign in 2016, the app's user base quadrupled, according to Justin McLeod, CEO of Hinge. The company hasn't released concrete data about it user base, but Hinge is the fifth-highest grossing dating iPhone app, according to AppAnnie. Match Group first invested in Hinge in September 2017, taking a seat on it's board.
Happn Is Adding A Map That Reveals Users' Movements In The Last 7 Days
DAILYMAIL.CO.UK - June 19 - Dating app Happn is adding a new feature that will let potential love matches revisit users' past movements. Some may find the idea of strangers tracing their movements more than a little creepy. 'The crossing of paths between two people has always been the DNA of Happn,' says Didier Rappaport, CEO and co-founder of the app. 'With Happn maps, we go further in our promise by separating the dimensions of space and time, because time flies, but places stay still.'
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Dating App Ohlala Plans To Raise $100M Through An ICO
EU STARTUPS - June 15 - Ohlala, the paid dating app startup from Berlin, is planning to expand internationally with the help of a $100M ICO. The token sale will start in autumn of this year and will be live for 2-3 months. With the funds, Ohlala CEO Pia Poppenreiter and her team are planning to build a next generation paid dating platform with consent at its heart. Founded in 2015, Ohlala instantly enables men to go on paid dates with women.
Does Facebook Know Enough About Us To Play Cupid?
THE NEXT WEB - June 25 - The sheer amount of information Facebook has on us could make it a great place to find a partner. As well as knowing our friends, family and others, it also knows how much we interact with those users, the ones we talk to and who we tag the most. Arguably, it knows who we like more objectively than we do. Even though we are prone to lying in our status updates and Instagram feeds, there's still a lot Facebook can tell about us that may help in its quest to match us up. In a study of how people's 'likes' could form a view of their personality, it only took a computer looking at 10 likes to understand a person better than their colleagues, 70 to outperform a friend and 150 to beat a close family member. Facebook data can create more realistic pictures of someone's personality than self-reporting surveys.
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CoffeeMeetsBagel: There's A Big Difference Between How Men And Women Date Online
BUSINESS INSIDER - Jun 19 - In 2016, dating app Coffee Meets Bagel introduced "#LadiesChoice," a new format that offered men and women distinct user experiences. Men would receive up to 21 "bagels," or matches, every day at noon, and the app would then present women with a curated selection of the men who had liked them. Users who identify as LGBT would receive up to six matches a day. According to Dawoon Kang, a Coffee Meets Bagel cofounder, the company made this change because they'd seen stark differences in the way men and women date online. "The more bagels we give to men, the more engaged they are. They like it. They actually like going through profiles and checking out different women." On the other hand, Kang said, "When we gave more bagels to women, the attention that they give drops significantly. They stop responding. They stop checking." In 2016, scientists at Queen Mary University of London, Sapienza University of Rome, and Royal Ottawa Health Care Group found that women on Tinder generally swipe right only for men they're seriously interested in, while men are less picky. But when it comes to sending that first message, the researchers found that just 7% of male matches sent a message, compared to 21% of women.
Bumble Considers Introducing Ads
ADNEWS - June 16 - Bumble is exploring the idea of introducing advertising to its platform. Bumble makes its money through subscriptions and "strategic partnerships with brands", Wolfe Herd said, but declines most of the brands that approach Bumble. "Advertising has to stand for kindness and serve some mission in the world," she said, adding that brands must "walk the walk" instead of just "putting something on a billboard".
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Chappy And Spring Studios Team For New York Pride
WWD - June 21 - Chappy, a dating app for gay men that was founded earlier this year by "Made in Chelsea" actor Ollie Locke and Jack Rogers, is making a bigger push in the U.S. And to increase brand awareness, they've partnered with Spring Place, the collaborative workspace club located in TriBeCa, on a series of events taking place this week during New York City Pride. The events includes an evening of cocktails and conversation cohosted by "Modern Family" actor Jesse Tyler Ferguson and "Orange Is the New Black" actress Lea DeLaria.
Bumble CEO Threatened After Dating App Banned Gun Photos
NEW YORK POST - June 16 - Bumble founder Whitney Wolfe Herd said she received threats after her dating app banned images of guns in March following the Marjory Stoneman Douglas High School shooting and other incidents. "It's polarising and we had to have police at our office for several weeks," she said. "I was getting emails saying, "We're coming for you, we know where your office is."
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