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Dating Industry and Matchmaking Industry Forums

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PostPosted: Tue Jul 07, 2015 2:47 pm 

Joined: Tue Nov 15, 2011 9:48 pm
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The OPW/iDate Weekly News Summary.

- Attend iDate October 14-16 in London:
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Spark Is Profitable Again But Needs Sustainable Strategy

SEEKING ALPHA - June 26 - Spark Networks had been suffering significant losses until mid 2014 when new management came in. Their first action was to cut the marketing spent on ChristianMingle. Almost immediately, the company became profitable, but this strategy is unsustainable. A prolonged period of subscriber attrition can be devastating. However, temporarily propping up the company has given new management time to implement its plan to reinvigorate Spark without having to worry about cash. The plan is simple: upgrade technology and begin redeploying ads dollars for ChristianMingle in a more intelligent manner. ChristianMingle looks to be partnering with mega churches and Christian organizations. CEO Michael Egan also noted that customers who were surveyed mentioned that there was a distinct lack of humor in any of the company's ads. ... ategy.html

Momo To Delist From NASDAQ Despite Hefty Cost To Do So

WANTCHINATIMES - June 26 - Momo, a Chinese dating app, has decided to delist from NASDAQ, just after half a year of trading on the marketplace. This comes despite the fact it will waste its investments in the share listing, including $110M of tangible cost. The cost includes $17.4M of commission paid to underwriters and $4.3M in consulting fees, not to mention the annual fee charged by NASDAQ which amounts to $1.61-1.76M a year, compared with the $308.4M in fresh fund it raised from its IPO. "We intend to keep Momo as a startup, rather than a public company," said Tang Yian, founder and CEO of Momo, adding that going public would hamper the company's capability to take risks for new ventures. ... do-so.html


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Ashley Madison Reconsidering London IPO

BUSINESS INSIDER - July 4 - Ashley Madison revealed that it could abandon its London IPO, which was estimated to raise L135M ($200M) because it has potentially found a "better option." "We don't want to rush and make a mistake, but we are looking to commit to a decision around August," said Noel Biderman, CEO of Avid Life Media which owns Ashley Madison. ... n-ipo.html

To Be Biracial Means More Attention On Dating Sites

WASHINGTON POST - June 29 - A new study presented to the Council on Contemporary Families and published in the American Sociological Review suggests that online daters aren’t always attracted to people who look like themselves. In some instances, multiracial daters are getting a lot of right swipes. Asian-white women get the most attention. Hispanic women preferred men who identified as Hispanic-white above all else. Hispanic men were less selective. Among all groups, men didn’t play racial favorites as much as women did. Except when it comes to black women, who were responded to the least. Biracial profiles without any photos performed about as well as those profiles with photos. ... sites.html


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Pop Stars Turn To Dating Apps Like Tinder, Grindr To Promote Music

GLOBAL NEWS - July 1 - Madonna's latest album was advertised on Grindr, while Jason Derulo looked to Tinder to debut a music video. Carey launched a profile on to premiere her music video for the single, "Infinity," and last week DJ-producer Afrojack took over Match's Twitter account for eight hours to answer questions about love and relationships while promoting his new single, "SummerThing!". PlentyofFish also worked with Derulo when the website appeared in the music video for his song "Ridin Solo" in 2010. POF also appeared in Britney Spears, Flo Rida and Kesha’s videos. ... music.html

OkCupid Launches New, Gender-Inclusive 'Identity' Project

ADVOCATE - June 29 - OkCupid launched a new website called Identity, a project that seeks to expand the conversation about sexual orientations and gender identities. The new site allows anyone, whether a regular OkCupid user or not, to share and contribute their own gender identity stories through a simple questionnaire. Identity also acts as a one-stop resource for various definitions of different sexual identities to be viewed. Currently, definitions of 13 gender identities, including transgender, cisgender, agender, androgynous, etc., and 22 orientations — gay, lesbian, bisexual, demisexual, etc. — are available on the site. ... oject.html


Courtland Brooks - We help Internet dating companies grow. Strategy, PR and Business Development services.

"He's For Me" - Matchmaking In The Gay Marriage Era

HUFFINGTON POST - June 26 - In the past, gay men had few options for meeting, hooking up and dating. Now, in 2015, they've got Grindr, Growlr, A4A, Scruff, Manhunt and others. Some guys are turning away from modern technology and going old-school, opting for a traditional matchmaker. One such intermediary is He's For Me, a Texas-based gay matchmaking service founded by Tammy Shaklee, a straight woman who met her husband through a similar company. She was shocked to learn that the matchmaker she used didn't serve gay men. To fill the void, she started H4M. H4M conducts lengthy interviews with clients, offers coaching on how to date, and sets up initial matches, along with second dates. ... e-era.html For Sale

OPW - June 28 - Every so often we find interesting sites for sale. looks interesting. The site was started 8 years ago and has a decent SEO rank. i.e. for 'senior dating.' The site provides seniors with a broad range of useful information which helps prepare them to get the most from their senior dating experience. A small revenue stream has been generated by commissions from Google Ads and click-throughs. The site owner, Kathy Damer, has an extensive background in the senior care industry and would be happy to continue contributing to the site under the direction of a new owner. If you like the senior dating segment, this site is worth a look-in. You can contact Kathy at ... -sale.html


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