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Dating Industry and Matchmaking Industry Forums

Business Message Board for the Dating, Online Personals, Social Dating, Mobile Dating, Dating Affiliate and Matchmaking Industry

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PostPosted: Tue Jul 22, 2014 2:24 pm 

Joined: Tue Nov 15, 2011 9:48 pm
Posts: 284
The OPW/iDate Weekly News Summary.

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WUV.DE - July 17 -, which operates in Germany under, has bought FriendScout24 from Scout24 Holding. The investment firm Hellman & Friedman, which is the majority owner of Scout24, wants to focus primarily on their real estate brand ImmoScout24. In November last year, Hellman & Friedman took over 70% of the shares of Scout24 Holding from Deutsche Telekom for 1.5B Eur. ... out24.html

IAC Buys HowAboutWe, But Not HowAboutWe Couples

NY TIMES - July 14 - Match Group has acquired parts of HowAboutWe. The price is unknown, and the deal includes HowAboutWe’s dating and media properties. It does not involve the Couples side of the business. As a result, only a portion of HowAboutWe employees will move to IAC. Other employees will remain with the Couples business, while some have been laid off. ... uples.html

With 22 million members worldwide and $65M+ in affiliate payouts to date, many dating sites work with Ashley Madison to monetize married members.
See or contact today

SingldOut Partners With Instant Chemistry

ELLE.COM - July 11 - SingldOut, a dating site that connects people via LinkedIn partners with a DNA testing company, Instant Chemistry, to match couples based on their personality traits as determined by their DNA. ... istry.html Partners With

USA TODAY - July 15 - and partners to offer special trips during Halloween and New Year. While the ship sailings are open to the public, those who book through's blog, Up to Date, or through will have access to special events and a private message board to meet fellow single passengers on their trip. Pricing starts at $1,181 per person. ... ecom-.html

Take a look at UpForIt Networks Affiliate Program. ... d=2db177ce
Got traffic? We're buying! Take a look at the hottest casual and adult dating offers by UpForIt Networks.

Dating Startups Don’t Stand A Chance Against IAC

WIRED - July 17 - For dating startups, resistance against IAC is futile. Many of the companies that do come along with a new idea, like HowAboutWe, inevitably fail or surrender to IAC. Zoosk, which filed its S-1 with the SEC earlier this year, is one exception. ... t-iac.html

eHarmony Is Working On New TV Ads

ADAGE - July 17 - The TV ads are directed by Limp Bizkit frontman Fred Durst. The national push is set to break in August. eHarmony has a strong base with 25-40 year-olds, but it hasn't been as popular with people outside of that age range. eHarmony hopes the funny ads will resonate with its existing audience and appeal to singles of all ages. TV comprises ~80% of eHarmony's $90M annual marketing budget. The commercials are part of a shift in marketing strategy that began in 2012 when Mr. Warren resumed his role as CEO. In 2013, Mr. Warren said its subscriber base grew by 55%, which he attributed in part to his return and improved online marketing efforts. ... v-ads.html

Quickly set up and run your own dating site using Dating Factory white label solution available in 18 languages.
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_____________________________________________________________________ Traffic Soared After Google Executive's Homicide

SILICON VALLEY BUSINESS JOURNAL - July 17 - In the days after a prostitute named Alix Tichelman was arrested for allegedly injecting a fatal dose of heroin into Google executive Forrest Hayes, people flocked to the site where they met, Traffic to the site doubled, according to CEO Brandon Wade. "Bad news ends up being good news when it comes to traffic for our website," he said. He also said the site should generate twice the $10M in sales it brought in last year. ... cide-.html

Tinder Updated For Wearables

GOOD E-READER - July 11 - Tinder has released an update that optimizes their dating app for use on wearable devices. ... ables.html

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