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Dating Industry and Matchmaking Industry Forums

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PostPosted: Tue Feb 19, 2013 3:50 pm 

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eHarmony In Location-based Trial To Broadcast Romance

MARKETINGWEEK - Feb 14 - eHarmony is taking part in a location-based trial that will let lovers stream romantic messages to one another via London’s black cabs this Valentine’s Day. Those taking part in the trial can target loved ones by specifying their message is displayed in the vicinity of a specific address such as their significant other’s office or where they plan to spend the day together. ... ance-.html

OkCupid's Combosaurus Worries Privacy Advocates

HUFFINGTON POST - Feb 15 - Combosaurus, the website that launched in beta last month, tests all the data entered into OkCupid by users to see what clusters together. "OkCupid collects extremely sensitive ... medical conditions, drug usage, and sexual preferences," Rainey Reitman, activism director at the the Electronic Frontier Foundation. "Users who share this information are doing so to find relationships, likely not realizing the data will be mined for marketing purposes." "Of course it has advertising potential," said Yagan, who noted the team is still figuring out precisely what they're going to do with the product. "This is a treasure trove. Knowing what things are correlated with what. For instance, when someone buys an iPhone, what are the other 10 things they're likely to want to buy?" ... cates.html


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SinglesAroundMe Sees 300% Download Increase

TECHVIBES - Feb 13 - SinglesAroundMe was reporting a 300% surge in daily downloads across Android, BlackBerry, and iPhone app stores ahead of Valentine's Day. The company says that, unlike other location-based mobile dating apps, SAM utilizes geographical mapping to plot the location of nearby singles who could even be next door. Launched in 2010, SinglesAroundMe has ~1M users in 100 countries. ... ease-.html

Outsourcing The Algorithm Of Love To Online Dating

FORTUNE MAGAZINE - Feb 14 - There are thousands of sites out there, many with an incredible degree of specificity in their target audience. The personals sites for The Onion and Salon are both powered by a service called FastCupid. That company is a property of FriendFinder Network. FriendFinder Networks, formerly called Penthouse Media Group, operates ~40K sites. FriendFinder does not mix together all the profiles of all its branded sites. Because people from for Christian singles for example, may not get along with those from another, say, Many established online dating operators eschew the practice altogether, but it's fairly common, particularly in the U.K. where it's standard practice. Today, four companies control 77% of the $1.22 billion online dating market, according to research from IBISWorld. IAC controls 41% of the market, eHarmony is next, with 23.5%, in third place is Zoosk at 7.7%, followed by Spark Networks at 4.9%. Despite the competitive advantage conferred by niche markets, big data-driven dating clearinghouses may be the way of the future for much of the online dating industry. "Strategically, bigger is best," says Brooks, industry analyst and editor of Online Personals Watch. "If you consider what would be the perfect model for an Internet dating site, in theory it would have all the people in the world who are single on it, and you could find your perfect match within a day's work." A single major U.S. service that controls more than 50% of market share is "inevitable," Brooks says. In theory at least, a bigger pool means more happy matches, even if they're from unlikely sources. Data confirms: "It's kind of a waste of time anyway asking people what they want anyway," Brooks says. "Because they don't really know." ... ating.html


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Mobile Apps Tap The Changing Face Of Online Dating

USA TODAY - Feb 13 - The mobile dating revenue is projected to double over the next five years ($415M). There is a site for everybody, many with their own apps as well. The niches range from ethnic, religious or age-based to sites for occupations ( or eating preferences ( For gay men, there's and Stagg, DateMyPet for pet lovers. With the dating industry moving so rapidly, the phrase "online dating" will soon disappear from the lexicon, says Sam Yagan, CEO of Match. "The idea of differentiating online and offline in five years will be anachronistic," he says. Nielsen reports that the number of Americans using apps or a mobile version of a dating site was 13.7M in November 2012, more than double the previous year's 5.8M. Mark Brooks, a consultant who has studied the industry from its infancy, says the online and mobile dating industry is more than just a business: "Going from where it is now and where it's going to be in the next 20 or 30 years time, I'd be hard-pressed to think of a business -- outside of the medical industry -- that will have more impact on society." ... ating.html Opens Office In China

PR WEB - Feb 13 -, which connects women from Africa with men around the world, has opened a new office in China. “The new office and staff is part of AfricaBeauties response to the increased attraction and demand by Chinese men for African females. is part of the Anastasia Family of web portals that includes, and ... hina-.html


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MeetMe Names David Clark As CFO

PRESS RELEASE - Feb 12 - MeetMe, the social discovery service, appointed David Clark as their new Chief Financial Officer. Most recently Clark has been the CFO for Nutrisystem. Clark will succeed Michael Matte. Matte will remain with the Company as Executive VP of Finance until March 31th 2013, when his resignation will become effective. ... s-cfo.html Turns Down $500K On National TV Show

PRESS RELEASE - Feb 11 - With 1.4M viewers every week, Dragon’s Den, which airs on CBC, includes 5 high profile investors from various industries, all 5 of whom were interested in investing in All investors unanimously agreed to invest $500,000 at 30% equal parts. After consulting with the rest of the team and their investor, the TwoMangoes team decided to turn down the money, based on the high percentage of ownership that came along with the deal. "We’re in a good position with our business right now so it would have to be the right kind of partner and valuation,” said co-founder Rahul Bhardwaj. is a worldwide South Asian online dating site with a North American site that caters to English speaking South Asians and an Indian site that caters specifically to India. ... -show.html



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