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Dating Industry and Matchmaking Industry Forums

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PostPosted: Wed Dec 28, 2011 7:03 pm 

Joined: Tue Nov 15, 2011 9:48 pm
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The OPW/iDate Industry Insider is the weekly news summary for the dating industry

January 23-30, 2012 - Miami

More CEOs attending, more tracks, more speakers, more networking events.
Jan 23: Pre-Conference
Jan 24-25: Main 2 Day event
Jan 26: Post Conference
Jan 27-30: iDate Networking Cruise
VIDEO explaining the event: http://idate2012.com/T/69.php
Register before December 31st and save $325!



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Dating Sites Report 15%-20% Increase In Traffic As Big Night Approaches

NEW YORK DAILY NEWS - Dec 25 - “From Dec. 26 to Feb. 14 is our busiest season,” says Whitney Casey, Match.com’s relationship expert. “New Year’s Eve is such a big deal because it’s a new beginning,” she explains. “If you’ve had a bad time dating last year, there’s just so much optimism in the air for the new one.” Plentyoffish.com reports a 15% jump in signups for its free dating site this time of year, coupled with a 20% spike in activity from current users, “many of whom are looking for a date for New Year’s Eve,” says rep Shannon Smith.

http://www.onlinepersonalswatch.com/new ... aches.html

Gamification For Brands Summit, Feb 29th - Mar 1st, 2012 In New York

OPW - Dec 27 - Useful Social Media is organizing The Game Dynamics for Brands Summit. The agenda will be focused on all the key gamification issues. This years speakers include: Daniel Laughlin, NASA Learning Technologies Project Manager, Oliver Fleischhut, Director, Online Communications at Siemens or Esteban Contreras, Social Media Manager at Samsung. I'm planning on attending and covering this conference. Looks fascinating. See you there.

http://www.onlinepersonalswatch.com/new ... -york.html


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eHarmony Launches First Ever UK-produced Campaign

MARKETING WEEK - Dec 22 - eHarmony is launching its first ever marketing campaign produced in the UK as it steps up efforts to take on its rivals. The L1M campaign, which launches on Boxing Day, is aimed at UK singles who are looking for life partners. TV creative will feature a single girl going about her day-to-day activities. At the end she is pictured with her eHarmony partner, while a voiceover says: “Being single can be amazing, so if you’re going to give it up, it has to be for someone who makes being a couple the best thing in the world”.

http://www.onlinepersonalswatch.com/new ... paign.html

Spark Networks Donates $32,000 To Tuesday's Children

MARKETWIRE - Dec 22 - Spark Networks, owner and operator of dozens of online communities including JDate.com and ChristianMingle.com, is sharing the love by donating ~$32K to Tuesday's Children, a non-profit family service organization committed to serving those impacted by the events of September 11, 2001 and terrorist incidents worldwide.

http://www.onlinepersonalswatch.com/new ... ldren.html


Dating sites make millions each year from running their casually oriented dating traffic to Fling. Email greg@globalpersonalsmedia.com for special treatment.

Online Sites For Dating Prisoners On The Rise

THE GRIO - Dec 21 - Sites with names like inmatepassions.com act as bridges that transform long-distance friends into lovers. Arlen Bischke started a prisoner pen-pal site called meet-an-inmate.com in 1998 to help prisoners connect to the outside world. "Correspondence with a stranger can give prisoners something to look forward to and help their moral", said Bischke. The online prisoner dating industry has grown from humble beginnings 1996 into a robust market today. Leading sites boast "between 7K - 10K profiles featuring prisoners seeking to connect. ABC News reports that there are over a dozen major prison dating sites.

http://www.onlinepersonalswatch.com/new ... -rise.html

Seeking Love Is Top Resolution For Post 50+

HUFFINGTON POST - Dec 20 - For nearly ~60% of single people over 50, “finding love” is the top New Year’s resolution, according to a survey of members of OurTime.com, the dating site for singles over 50. At 56% of respondents, "Find a Companion" ranked higher than exercising more (34%), reducing stress (29%), saving money/spending less (28%), dieting (20%) and quitting smoking (12%). This is not entirely surprising, since the respondents were members of an online dating site.

http://www.onlinepersonalswatch.com/new ... st-50.html


Get targeted traffic directly from PlentyofFish. For more information visit ads.pof.com.

Airline Offers “Meet & Seat” Dating Service

THE GLOBE AND MAIL - Dec 16 - KLM Royal Dutch Airlines is introducing “Meet & Seat,” a service that lets passengers pick their seatmates in advance based on shared interests stated on their Facebook and LinkedIn profiles. Malaysia Airlines has already launched a similar service on Facebook, letting passengers find out which friends might be taking the same flight. Virgin Atlantic has also shown interest in the scheme.

http://www.onlinepersonalswatch.com/new ... rvice.html

How Match.com's Founder Created The World's Biggest Dating Site And Walked Away With Just $50,000

BUSINESS INDISDER - Dec 16 - In 1994, when only 5% of Americans had Internet access, Kremen took a $2,500 advance on his credit card to buy the domain name Match.com. Today, Match is the undisputed leader of online dating. Incredibly, however, Kremen has no ties to the Match brand today. Kremen walked away with $50K when he departed Match, a site that is on track to earn $450M in revenue in 2011. Late in 1994, Kremen secured $1.5M in funding from angel investors and a few venture-capital firms. Match went live in April 1995. Kremen was spending every waking hour working on the site, but a rift began to form in the board room. The first point of contention was the business model. The board also disliked the personals category. And the V.C.’s had serious doubts about Kremen’s management skills. After butting heads once too often, the V.C.’s removed Kremen from the CEO post in mid-1995, although he remained on the ECI board. The board’s next step was to find a new CEO. Richard Neustadt, the first candidate, was “a great, salt-of- the-earth guy,” according to Kremen. On the weekend before Neustadt’s first day at ECI, he died in a rafting accident. Then the board made a billion-dollar mistake. Frustrated with the difficulty of finding the right CEO, and eager to pursue the newspaper-partnership business model for ECI, the V.C.’s spun off Match in 1997, selling it for $7M to Cendant. In June 1999, Cendant sold Match to Ticketmaster Citysearch Services for $50M. Kremen received only $50K cash from the Match sale.

http://www.onlinepersonalswatch.com/new ... 50000.html



Online Personals Watch newsfeed: http://twitter.com/internet_dating
iDate events and updates: http://twitter.com/idateconference


The business conference for the dating industry @ InternetDatingConference.com

Industry Message Boards @ mb.InternetDatingConference.com

Conference Organiser, Marc Lesnick, info@idate2010.com, 212-722-1744

Online Personals Watch, www.onlinepersonalswatch.com or opw1.com

Editor: Mark Brooks, mark@onlinepersonalswatch.com, 212-444-1636

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