PRESS RELEASE -- July 21 -- Parhisp's Cost of Love Index finds singles have decreased their love shopping bill by 12%. In 2008 singles will spend just £11.5 billion in the pursuit of love and happiness, compared to the staggering £13.1 billion forked out in 2007. The cost of a first date has dramatically decreased in the same period from £69 in 2007 to £48 in 2008. Men now spend £49, compared to £46 spent by women. All things being equal, you would expect the bill at the end of the evening to be split, however only 40% of women were prepared to go Dutch. No less than 42% now expect the man to pay and only 1% of women would be prepared to pick up the bill, preferring to spend their budget on a new pair of shoes.

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Mark Brooks
Editor, Online Personals Watch
mark@onlinepersonalswatch.com
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